.Manly Bands is actually a direct-to-consumer homeowner of males's bands. The business introduced in 2016 after John Ruggiero, the founder along with his better half Michelle, couldn't find an appropriate wedding band.This is Ruggiero's 2nd appearance on the podcast. In April 2021, our experts talked about the provider's starting, one-of-a-kind ring materials, as well as much more. Since then, Manly Bands has gotten its own producer. The making of rings from, claim, Port Daniel's bourbon gun barrels or even Fender guitar strings makes convincing video clip, points out Ruggiero, best for narration on social media and also in other places.The entire audio of our chat is actually ingrained listed below. The records is actually edited for size and clearness.Eric Bandholz: Offer our company a run-through of what you perform.John Ruggiero: My better half, Michelle, and also I began an on-line ring company referred to as Manly Bands in 2016 to solve an issue of wedding celebration bands for males. Our experts were just wed. I have sizable fingers as well as couldn't find a ring that I just liked that was not overpriced. My alternatives were purchasing from a directory or having something customized.I ended up acquiring coming from a website. The ring showed up in a flat mailer, without box or customer support. It was actually a horrible expertise by today's ecommerce specifications.Our company received married, moved to Florida, as well as required a job. Our company informed our own selves, "Our company are actually both business people. Why don't our company develop our very own service?" We went over the types of complications our company 'd seen as well as just how to fix them. My band adventure came up, as well as our team decided to make an effort to handle it for other individuals.Our objective when we started was to pay rental payment. Our team presumed creating a pair thousand dollars a month from this would certainly be wonderful. Our team considered it a way of living organization, not high-growth. It was actually just Michelle and me in our garage designing bands and also sending all of them out to consumers. Our experts had appealed one thing. Our message resonated along with prospects.Michelle as well as I create an exceptional staff. I generate tips, as well as she is actually the implementer. A lot of our excellence heads to her imaginative mind. She titles the bands and also cultivates personas. She hooks up the bands to clients. Illustrating a band entirely as "eight-millimeter black" failed to cut it.Our experts developed bands coming from one-of-a-kind products, including Jack Daniel's gun barrels or even exclusive steels. Your business took off. Ever since, our experts've increased drastically. We right now have more than 55 folks in the Manly Bands family members. About one-half of those are actually ring craftsmens that function in our recently obtained manufacturing outlet in Utah.Bandholz: When did you acquire a manufacturer?Ruggiero: Concerning a year and also a half back. Our experts had actually been their client for many years, so we understood them effectively. Most of their organization was retail, which really did not passion our company-- heading to mom-and-pop jewelry experts. They maintained their retail clients as well as brand name. Our experts obtained several of their properties as well as carried over employees.Bringing on a manufacturing group has been just one of the best traits our company have actually performed. It's been awesome to go out there certainly and view all of them make bands out of Fender guitar strings or metal coming from an M1 Abrams storage tank.Bandholz: Exactly how carries out internal manufacturing influence advertising?Ruggiero: It is actually been actually large. Taking a cam to the opposite of the workplace and shooting the team utilizing turrets to cut the metallic rods or even scotch gun barrels right into bands creates astonishing video. We possess our video camera staff available at all times. Our company make use of that video on our social networks and also in our adds and e-newsletters. Our team try to ensure that since the majority of companies in the males's band room do not manufacture. They go down ship or purchase coming from international and then deliver it out. However our team want it to last a life-time and be actually something people can take honor in.Our experts've had a considerable amount of results with our armed forces heritage compilation, where our team resource distinct military materials. Our experts have the M1 Garand rifle stock, the hardwood component, coming from War of the nations I. Seeing our crew put that in the turret as well as reduced an item out for a band is actually intriguing.Our advertising for those bands speak about the history, the soldiers, where the weapon was made use of, and traits like that. My wife and I studied filmmaking in university. Our team utilize our skill-sets to teach and also tell a story. For instance, I recently received an email coming from a client who discussed that his gramps used to steer M1 containers. The customer gifted one of those rings to his grandpa, and they possessed quite a mental exchange. It's nice to assist clients get in touch with their past and also produce one thing significant.Bandholz: Where can folks purchase a ring from you?Ruggiero: ManlyBands.com. Our experts possess pictures on Instagram, as well. I get on Twitter and also LinkedIn.